Post by account_disabled on Mar 5, 2024 1:56:57 GMT -5
Ok, we've established that images are important. Today, let's try to understand what Visual Commerce is and how we can enhance and make our images perform as well as possible, releasing their potential. The importance of images brings us face to face with a different panorama than the one we are used to: promotions, brands, product photos are all things that must continue to exist obviously because they cannot be replaced. Here, today, we talk about how to increase the interest rate, how to make the site more interesting, how to create valuable content that can be shared. In short, we want to create a shopping experience that is worthy of the name, with the means that digital makes available to us.
According to the research "The State of Visual Commerce" (Curalate and Internet Marketing Association, you can download it here ), the major obstacles that a marketer must face in Hong Kong Telegram Number Data this sector are 2: Generate creative content , with high marketing value for the company and content for the consumer. The digital world is both a generator and a devourer of content and poses 2 fundamental questions, the first relating to the quantity of contents to be generated and the second concerning their variety: images, videos, animated gifs, emojis, livestreams are all materials that they can help you stand out from the competition. According to the aforementioned research, more than half of marketers say they share their content on at least 6 of the touchpoints available to the company (in descending order: social media, newsletters, digital campaigns, press, e-commerce, sales force presentations) .
The good news is that you don't need to create all original images: get help from suppliers, retailers, influencers or play the UGC card . Launch a competition, stimulate your audience to participate and if you do it right you will be amazed: at the same time you will always have fresh new content for your site and you will make your partners or users proud of having participated in your success. In this sense the classic 80/20 rule can help: 4 out of 5 contents created by you, 1 taken from a third party. If it doesn't work well you can think of User Generated Content as a complement to your personal content. Choosing product images that make sense , that enhance the product and that at the same time give emotion: this need becomes even more important if we consider all the available touchpoints and the potential audience that an image can reach.
According to the research "The State of Visual Commerce" (Curalate and Internet Marketing Association, you can download it here ), the major obstacles that a marketer must face in Hong Kong Telegram Number Data this sector are 2: Generate creative content , with high marketing value for the company and content for the consumer. The digital world is both a generator and a devourer of content and poses 2 fundamental questions, the first relating to the quantity of contents to be generated and the second concerning their variety: images, videos, animated gifs, emojis, livestreams are all materials that they can help you stand out from the competition. According to the aforementioned research, more than half of marketers say they share their content on at least 6 of the touchpoints available to the company (in descending order: social media, newsletters, digital campaigns, press, e-commerce, sales force presentations) .
The good news is that you don't need to create all original images: get help from suppliers, retailers, influencers or play the UGC card . Launch a competition, stimulate your audience to participate and if you do it right you will be amazed: at the same time you will always have fresh new content for your site and you will make your partners or users proud of having participated in your success. In this sense the classic 80/20 rule can help: 4 out of 5 contents created by you, 1 taken from a third party. If it doesn't work well you can think of User Generated Content as a complement to your personal content. Choosing product images that make sense , that enhance the product and that at the same time give emotion: this need becomes even more important if we consider all the available touchpoints and the potential audience that an image can reach.