Post by account_disabled on Jan 22, 2024 22:51:01 GMT -5
Businesses have been using instant messengers for a long time to receive requests from clients. But managers do not always take this communication channel seriously. For example, they answer too briefly and carelessly or do not read messages for weeks. We've prepared tips for sales leaders and managers who want to close more deals. They will help you not lose leads and increase customer loyalty. Reading time 7 minutes Communication from a company account What are the consequences of not having a corporate account: What are the advantages of a corporate account: High response speed Detailed answers and clarifying questions Mandatory recording of next steps Using customer information to close a deal The same politeness as on the phone and in life conclusions Communication from a company account Companies are often too lazy to create a corporate account to communicate with clients.
We were Fax Lists convinced of this by conducting a crash test of the sales departments of 124 companies. Because of this, managers communicate with customers from personal accounts. Crash test of sales departments: how managers communicate with customers What are the consequences of not having a corporate account: management does not control how the employee processes leads; if he leaves the company, he will take with him the customer base and the history of communication with them; there is a higher chance that the manager will skip messages, thinking that they are writing to him about personal issues; if a client writes to a retired employee out of old memory, he can write whatever he wants about your company.
Don’t expose yourself to such risks - create corporate accounts in the most popular instant messengers: Viber, Telegram, Messenger. The name should match the name of your company and briefly state what you do. What are the advantages of a corporate account: this will generate more trust and a more serious attitude towards the company; the client will be able to easily find correspondence with you; the manager will be able to periodically read correspondence to monitor communication with clients. High response speed If you periodically write to businesses on messengers, then you are familiar with this pain - when you have to wait for a response for hours or even days.
We were Fax Lists convinced of this by conducting a crash test of the sales departments of 124 companies. Because of this, managers communicate with customers from personal accounts. Crash test of sales departments: how managers communicate with customers What are the consequences of not having a corporate account: management does not control how the employee processes leads; if he leaves the company, he will take with him the customer base and the history of communication with them; there is a higher chance that the manager will skip messages, thinking that they are writing to him about personal issues; if a client writes to a retired employee out of old memory, he can write whatever he wants about your company.
Don’t expose yourself to such risks - create corporate accounts in the most popular instant messengers: Viber, Telegram, Messenger. The name should match the name of your company and briefly state what you do. What are the advantages of a corporate account: this will generate more trust and a more serious attitude towards the company; the client will be able to easily find correspondence with you; the manager will be able to periodically read correspondence to monitor communication with clients. High response speed If you periodically write to businesses on messengers, then you are familiar with this pain - when you have to wait for a response for hours or even days.