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Post by account_disabled on Nov 23, 2023 0:50:50 GMT -5
Legally, the social media policy is an internal regulation of a company which, from the moment it is signed, is valid like all other company rules. We are therefore within the scope of the contract . The social media policy establishes the rules of conduct of those who work in the company and interact with social platforms. We cannot talk about simple guidelines: lack of respect for the social media policy must have consequences on a disciplinary level. Social media policy: definition Let's start with an important Phone Number List distinction: Netiquette : rules of behavior often set as disclaimers on official social pages/groups. In fact, netiquette serves to communicate to users the moderation, publication and tone of voice criteria of the brand. It relies on the good education and common sense of users who interface with the brand's official channels. Nothing more. Policy : as already mentioned, it is a regulation. It therefore regulates the behavior of collaborators and employees with the relevant sanctioning system. Intervention process : it is activated when, following monitoring, we realize that there has been a violation that has affected the brand reputation. Other company departments are involved, from legal, to marketing, to customer care, up to the brand's top management. Then the specific objectives, rules and tone of the document change depending on what you are talking about Internal Social Media Policy : recipients are employees, suppliers and collaborators external to the company who use personal social channels and who interface with the brand's channels External Social Media Policy : concerns communication between users and brands that takes place through the company's official social channels.
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